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If you haven't noticed, there's been about 5-10 of these companies pop up lately and explode in popularity. ConvertKit went from 0 to 5k in MRR over 2 years, th
by 55555 9y ago
If you haven't noticed, there's been about 5-10 of these companies pop up lately and explode in popularity. ConvertKit went from 0 to 5k in MRR over 2 years, then from 5k to 200k over the next 2 years. A rising tide raises all boats. So I assume the article is about getting in early on a massively growing industry. As someone who has been fortunate in this very way, trust me when I say that you really can't overemphasize the importance of this. Unfortunately it may or may not require being able to predict the future, so your mileage may vary.
- thisisit 9y ago> If you haven't noticed, there's been about 5-10 of these companies pop up lately and explode in popularity. Forgive my ignorance but what you mean by "these types of companies". Is it simply SaaS companies for a niche product?
- 55555 9y agomore intelligent email marketing flow/autoresponder providers/SAAS -- Drip, Klaviyo, ConvertKit, Customer.io etc have ALL grown hugely over the past few years. If you bootstrapped a half-decent business in this space you probably became successful.
- dejv 9y agoYeah, right now it is all about email marketing automation. Few years ago, the hot space was project management software and before that it was bug tracking software. Get your timing right and you are golden, start too early or too late and you will be in a tough space.
- thisisit 9y agoThanks for the explanation. My guess is it takes effort to find a good niche/space to start a business. Many a times people never know if a space will be successful a few years later.
- jlebrech 9y agofrom looking at the article they look like a/b testing tools.