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Well they should learn though: - Their clients tell them the message is not clear so they make a video. - "Bancor is Flawed" says too many buzzwords make it u
by franciscop 9y ago
Well they should learn though:
- Their clients tell them the message is not clear so they make a video.
- "Bancor is Flawed" says too many buzzwords make it unclear and fluffy.
- You have to Google to understand the words according to Bancor themselves.
- They even have to add parenthesis in this article to explain some words!
But they still think their message is clear. While I have no idea about this world, I do care about communicating my products/ideas. So just simplify the message, make it so people can just understand it.
The only place where an over-engineered message works IMO is with hyped products as everyone puts a lot of effort to understand it.
PS, I got lost in the article mid-way with so many acronyms while I could read "Bancor is Flawed" perfectly...
- deleted 9y ago[deleted]
- dmix 9y agoThe best book for explaining your product idea is "Made to Stick" [1]. It has a great process for breaking your idea down in the most concrete terms and has some useful tools such as analogy to a similar product ("like dropbox for x"). The cliche adage here is that "if you can't explain your product in one or two sentences then I'm not interested". This is why the "Hollywood pitch" developed organically because people love to overcomplicate everything. VCs look for this as well. This is why PhDs such as the author make bad people for communicating products. They love abstract terms and advanced hand wavy generalizations. Same with how corporate marketing people are similarily bad because they love buzz words and trends. Ethereum is full of these companies that are hyper complex and I'm convinced that it's correlated to the number of academics behind all of them. They all have great website designs, they should spend similar time and money on good copywriting - which starts with the founders understanding their own product/service. They all have a problem with communicating anything of substance. Ethereum has the same problem. [1] https://www.amazon.com/gp/aw/d/1400064287/ https://www.amazon.com/gp/aw/d/1400064287/
- oddsinfinity 9y agoNice analysis. True in a majority of the cases.
- laktek 9y agoSo simplest way to explain Bancor is to call them a Bank? Has reserves, liquidates over the counter & centralized control (for better or worse).
- dmix 9y agoThe analogy to banks is helpful but products should: A) explain what problem they are solving (what pain point they address) B) have an obvious target user. In this case: Why do I need a bank when using Ethereum? Is it a bank in the context of retail bank consumers as a storage/transfer mechanism or a bank for businesses? If I'm a business building a decentralized service building on top of Ethereum can I use Bancor to address a set of particular problems that are common among decentralized services? There's more to this than choosing a generic analogy.
- tylersmith 9y agoHow do you think it came to be called Bancor? It's a smart contract banker.
- Bartweiss 9y agoI'm always surprised when companies use "you misunderstood us" as a defense. It's a reasonable point in personal communications, but when you're a business and virtually everyone misunderstands you the same way, that's your fault. Failing to explain better (even after you're misunderstood) is a hint that you're either bad at your job, or don't have an idea you'd be willing to explain more clearly.