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Men speak 7 times more than women in adverts
- novia 9y agoFor those that may be interested, last year a very large analysis was done on screenplays to see which gender had the most lines in movies. You can probably guess the results, but if you're curious, here it is: https://pudding.cool/2017/03/film-dialogue/ https://pudding.cool/2017/03/film-dialogue/
- YCode 9y agoLove this kind of well made data visualization, at least for me it packs a powerful message. I wish the OP article had done something similar. As is, it basically just hand picked percentages from separate sources and paired them with vague calls to action leaving me wondering what the raw data looks like.
- grenran 9y agoSo what does this imply exactly?
- carsongross 9y agoFemales drive 70-80% of all consumer spending[1]. I can't think of a much more market-driven, focus group and A/B tested industry than video advertising. Hmmm. [1] - https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-things-everyone-should-know-about-women-consumers/#5dbeb2036a8b https://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-1...
- adolph 9y ago. . . in "adverts" that won or were near winners in a film contest. The groundbreaking research used automated technology to analyse 10 years of Cannes Lions Film, Film Craft winners and shortlists, and revealed a stark underrepresentation of women in advertising.