If business A can make a widget for $1.00 less than business B, business A will in all likelihood pass some of that savings onto the consumer to incentivize the

If business A can make a widget for $1.00 less than business B, business A will in all likelihood pass some of that savings onto the consumer to incentivize them to buy widgets from business A. Business A makes a little extra and the customer saves a little extra. Again, this is the typical scenario; there are certainly cases that don't fit this mold, but they would be atypical.