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Retention! Always focus on retention. If people keep using your product then you have product market fit. If they keep leaving - you have an uphill marketing ba
by annnnd 9y ago
Retention! Always focus on retention. If people keep using your product then you have product market fit. If they keep leaving - you have an uphill marketing battle.
- Retric 9y agoAnother consideration is getting customers to come back is vastly easier sell when they liked your product. So, you retention over years can end up significantly longer than the average subscription length.