> Why should my app be smaller than 20-30MB if Facebook can get away with 400MB? Facebook gets away with its behavior because it's Facebook. For everyone else,

> Why should my app be smaller than 20-30MB if Facebook can get away with 400MB? Facebook gets away with its behavior because it's Facebook. For everyone else, it's an uphill battle to get installs. As an experiment, Segment purchased a successful calculator app, and then deliberately bloated it over time. Installs dropped as the size increased. When it crossed the 100mb cellular download limit, it dropped by 66%. https://www.recode.net/2016/10/4/13151432/app-size-calculator-bloat-experiment-developers-segment https://www.recode.net/2016/10/4/13151432/app-size-calculato... If that 30mb doesn't push you over the 100mb limit, you can expect it to cut installs by 13.5%.