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My site https://officesnapshots.com https://officesnapshots.com has a weekly newsletter which is basically an email update of the previous week's new content. I
by stevesearer 9y ago
My site https://officesnapshots.com https://officesnapshots.com has a weekly newsletter which is basically an email update of the previous week's new content. It is profitable, though just an extension of the advertising options on the rest of the site.
I have a sign up form at the bottom of my site and use double opt-in to make sure people really want to subscribe. I also periodically trim the list down by removing people who don't open or click anything. I figure 1000 subscribers and a 50% open rate is better than 5000 and a 10% open rate as the list is more highly engaged. Plus on MailChimp you're wasting $$ sending to people who don't engage.
- justboxing 9y ago> I figure 1000 subscribers and a 50% open rate is better than 5000 and a 10% open rate as the list is more highly engaged Totally makes sense. Do you "silently remove" the people who don't open or click anything, or do you send them a notification that they were removed before removing them?
- justinavery 9y agoI've looked at doing this a couple of times by segmenting subscribers that never open or click a campaign. Instead of silently unsubscribing them I send them an email with a GIANT UNSUBSCRIBE BUTTON and explain why they fell into that segment. The two times I've tried this I've had a number of responses asking why they made their way onto the list as they enjoy the email but block any tracking. Just a word of warning.
- petercooper 9y agoRemoving "inactive" subs has proven to be a dud for me in many ways as well. The first time I tried it silently and got a lot of people very annoyed they were removed. The second time I actively emailed people and they were similarly offended. I now don't bother (though if open rates were low, I'd probably just do it again).