Hah, you're definitely right (I work at an EMS provider). In the context of the piece it seems to me like they're more focused on SF type startups than places l

Hah, you're definitely right (I work at an EMS provider). In the context of the piece it seems to me like they're more focused on SF type startups than places like where you or I work. I agree very much with: > ...culture clash seems to me to be more common in technology companies doing hardware projects than in hardware companies adding software to their processes.