> I guess the company, or a few clever individuals, saw the "consulting" or equipment renting/financing potential Not really, at that level everyone in Hollywo

> I guess the company, or a few clever individuals, saw the "consulting" or equipment renting/financing potential Not really, at that level everyone in Hollywood is renting their cameras anyway. Indeed, one of them cameras on that list (the Panavision DXL) is only available to rent, you can't buy it.