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Coca-Cola Promoted Trend Nets 86 Million Impressions on Twitter
- dotcoma 16y agoat a cost of...? 1 USD CPM? is it worth it? will it be worth it once the novelty wears off? is it enough to make twitter profitable enough?
- jazzychad 16y agoI am dubious. Another site reporting this story [1] stated that Twitter gets 190m visitors per month. So 86m impressions in 24hr versus 190m visitors/month seems a little odd... I don't know what they count as an impression, but if they just count page loads it may be skewed by the countless linkbots that scrape twitter links as soon as they are posted. For every retweet these bots scrap the link again and again. I'm also curious how they measure the 6% engagement. There is no doubt in my mind that Promoted Tweets will drive a lot of traffic to a site, but this seems a bit exaggerated? [1] http://uk.finance.yahoo.com/news/coke-sees-phenomenal-result-from-twitter-ads-ftimes-d0a0f1579a92.html?x=0 http://uk.finance.yahoo.com/news/coke-sees-phenomenal-result...