By forcing them for half a year into a diffrent job and mindeset with difficult task on a weekly basis. Give them taks that force them to bump into engineering

By forcing them for half a year into a diffrent job and mindeset with difficult task on a weekly basis. Give them taks that force them to bump into engineering troubles, force them to communicate tech debt, show them there beloved numbers and have another team fabricate them from thin air, by gaming the systems. Show them that a good CEO needs to know all the details.