Late replying but... I completely agree. Tech types do often underestimate the importance of sales. They have a "if you build it they will come" mentality. But

Late replying but... I completely agree. Tech types do often underestimate the importance of sales. They have a "if you build it they will come" mentality. But as two counter points... - I've seen business people make this same mistake. Although probably not as much. - A technical CEO can hire and manage a non-technical hire (sales person) just as well if not probably better than a non-technical CEO can hire engineers. As a technical CEO/CTO myself I recommend that one of your first hires when the project nears launch should be a sales person. If you wait until the project has already launched you're late and you will burn through capital while they ramp up and build a pipeline.