Well... thus always with cliches. They're often good before they're cliches, a concise illustrative choice of words that conveys nuanced meaning even though it'

Well... thus always with cliches. They're often good before they're cliches, a concise illustrative choice of words that conveys nuanced meaning even though it's literally nonsensical. She set the stage on fire. Her fans think the sun shines out of her arse. Most cliche's seem to gradually get long winded and meaningless as they age. Venkatesh Rao in his epic "Gervais Principle" has some good bits about Gervais' character speaking in all cliches. In American Gods, the new gods speak in all cliches and the show is doing a great job adapting it to their version of that pantheon. That kind of cliche overuse seems to go together with meaninglessess. The cliche of cliche rich dialects is corporatespeak, where it's used for both its euphamistic quality and the safe haven^ of meaninglessness it creates. Synergies and customer centric approaches. TechStartupSpeak is (I guess) a subdialect of corporatespeak. It's churning out cliches at a good clip. "Disrupt" conveyed a lot of meaning at first, subtly referencing a particular theory of innovation and cutomer adoption of new technologies.. examples like digital cameras & microcomputers. Strictly speaking, Tesla's wasn't "disruptive" strategy because they started with sportscars instead of electric bikes. But, that kind of nuance is long gone from this particular cliche. Disrupt is interchangeable with "revolutionize" or and other "be really successful" cliches. ^I guess idioms are cliches that survive without going through the normal lifecyle. Theory needs fleshing out perhaps.