I think you're right about Toyota, but I don't think the opposite extreme is justified either. Apple's flippant handling of the situation just shows that they

I think you're right about Toyota, but I don't think the opposite extreme is justified either. Apple's flippant handling of the situation just shows that they have a crappy attitude. Sony's the same way; when they got complaints about a shoddily made button on the PSP, they completely dismissed them, with some line about it being a work of art or something. It leaves a bad taste in a lot of people's mouths. Sure, Apple can afford it (much more than Sony anyway) but it still doesn't make it the right move. They're too prideful to admit it's a flaw, but I can guarantee that this will be fixed in the next iteration of the iPhone. And they'll come out with this same crap line, "We did fix it, even though it was never a problem."