You need people on the ground to recruit and hire drivers, hand out ride incentives (especially on campuses), manage out-of-home advertising and local events, m

You need people on the ground to recruit and hire drivers, hand out ride incentives (especially on campuses), manage out-of-home advertising and local events, manage the in-city staff... It's easy to think everything is handled online via digital advertising, but ops-heavy businesses like this require bodies on the ground.