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Coke sees 'phenomenal' result from Twitter ads

• omarchowdhury 16y ago
  "Coke also saw an "engagement rate" of 6 percent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement." That's an amazing click through rate if it was over 86M impressions. Though, click through rates usually range from 0.20% to 2% [for display ads], 0.02% and that campaign is going to get shut off.
• cadr 16y ago
  Does this actually net Coke any more sales?
  • paul9290 16y ago
    Anything that strengthens their brand - sure! Unconscious type of marketing.
    • cadr 16y ago
      But isn't Coke kind of ubiquitous already?
      • semanticist 16y ago
        Only because they keep doing brand-awareness marketing.