This, plus the fact that benchmark is one of the major sharehold of snapchat, and the main shareholder of zenly, plus the fact that snapchat is currently having

This, plus the fact that benchmark is one of the major sharehold of snapchat, and the main shareholder of zenly, plus the fact that snapchat is currently having a not-that-good user growth, and that the share is tanking... All of this makes me wonder what kind of financial trick is under that deal. Any proficient VC that could explain what could be going on here ? EDIT: the stats are 4 millions users not two. But that's still 70$ per download .