My team runs a paid chat app for Instagram models to monetize their fan base. Apple did a 180 on their own IAP rules and called us to insist we could not use th

My team runs a paid chat app for Instagram models to monetize their fan base. Apple did a 180 on their own IAP rules and called us to insist we could not use the App Store without charging with IAP. Their app store rules clearly state that content, not peer to peer payments or something 'done by a person' (like spending time to chat with creepy dudes you wouldn't normally give the time of day to over a DM) does not fall under IAP. It's "Content" and "It takes place inside the app" so too bad. We were paying out the models 70% at the time. In short, they are enjoying all the profits we had earmarked for ourselves and now make 3x what we do from our app. Google on the other hand have (so far, touch wood) left us alone to handle our own processing and helps offset our incredibly thin margin from iOS. Unfortunately, iOS represents almost 80% of our gross revenue.