They have acquired recently another location based app called Placed. It is become pretty clear that they want focus in construct the best platform for Ads and

They have acquired recently another location based app called Placed. It is become pretty clear that they want focus in construct the best platform for Ads and content based on location. Maybe more than age, gender and education. That could be a shift in their started sttrategy when they only talked to Big world companies like Coke, Nike and Unilever.