Presumably the designer is setting the constraints. That's already a problem, modern typefaces will have 10+ weights, with 5+ variations within each weight, 50

Presumably the designer is setting the constraints. That's already a problem, modern typefaces will have 10+ weights, with 5+ variations within each weight, 50+ fonts in total. It's quite easy for The Marketing Guy to make an ugly layout with those options, but for a skilled craftsman having that many options lets them fine tune a design. Same here.