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A system and method for letting "The Marketing Guy" choose and design the font instead of a trained graphic designer. This isn't going to end well. Have you e
by smlacy 9y ago
A system and method for letting "The Marketing Guy" choose and design the font instead of a trained graphic designer.
This isn't going to end well.
Have you ever seen a font and thought "oh, that's ugly" but it's really hard to put into words exactly why? Font design is all about aesthetics and custom hand-tweaking every single curve of every single letter and making them look exactly right.
- SippinLean 9y agoPresumably the designer is setting the constraints. That's already a problem, modern typefaces will have 10+ weights, with 5+ variations within each weight, 50+ fonts in total. It's quite easy for The Marketing Guy to make an ugly layout with those options, but for a skilled craftsman having that many options lets them fine tune a design. Same here.
- dagw 9y agoThe Marketing Guy already has access to hundreds of fonts with thousands of variations, I fail to see how this will make a difference.
- 0x4a42 9y agoThe marketing guy use Comic Sans.