Inconsistencies to report. Page 2: • scarcity (stock pointers) +2.9% uplift • urgency (countdown timers) +2.3% uplift • social proof (informing us

Inconsistencies to report. Page 2: • scarcity (stock pointers) +2.9% uplift • urgency (countdown timers) +2.3% uplift • social proof (informing users of others’ behaviour) +1.5% uplift Page 6 table 2.2: scarcity 2.9% social proof 2.3% urgency 1.5%