Try buying a nice watch or high-end stereo equipment there. No such ceiling applies to Amazon, probably because Amazon welcomes re-sellers (which can span all m

Try buying a nice watch or high-end stereo equipment there. No such ceiling applies to Amazon, probably because Amazon welcomes re-sellers (which can span all market niches), while Walmart doesn't. Ha- as it happens I just bought a nice watch, today, and after perusing the options on Amazon I found the same watch I was about to buy direct from the retailer. However after considering the number of knock-off items I've received from Amazon, I simply refused to trust that the watch was authentic, and ended up paying more for the peace of mind that I got from buying it direct from the manufacturer. Amazon's lack of quality control makes it impossible to trust them for expensive items that can be knocked off. It's funny that you say that Wal-Mart is middle-to-down market, because Amazon is where I buy my household staples and some consumer electronic items and cheap crap that I'm not overly concerned with the quality. Clothing, watches- pretty much anything of quality I look elsewhere. That said, I do buy clothing from Zappos, and I think Wal-Mart made a smart move to acquire Bonobos to make a serious move into high-end apparel.