Probably because people consider small businesses (within a certain scale) to be indistinguishable from individuals. So, in both cases its the 'giant corporatio

Probably because people consider small businesses (within a certain scale) to be indistinguishable from individuals. So, in both cases its the 'giant corporation' screwing over individuals. However with regards to healthcare, gouging people on prices is immoral. So its a different situation to a random retail product.