Depends, really. If the startup is a social network based in the valley, yes, they probably have their heads up their asses. If the startup is in the banking

Depends, really. If the startup is a social network based in the valley, yes, they probably have their heads up their asses. If the startup is in the banking sector and based in Kansas City however, being "plugged in" to the right communities might not be the same communities where you'd find startup talent. They're not going to waste their time on techcrunch, because they need to stay connected to their clients, who are not in that sphere. That leaves them at a huge disadvantage when it comes to talent, so why not use a headhunter?