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AirBnB does a lot of these — and they aren't necessarily dick moves when you're looking at something with limited availability. If 1,000 people have looked at
by accountyaccount 9y ago
AirBnB does a lot of these — and they aren't necessarily dick moves when you're looking at something with limited availability.
If 1,000 people have looked at an AirBnB listing, it does actually make sense to book faster than a property 3 people were looking at.
- Iv 9y agoIt makes sense when the information is accurate and complete. I tend to not trust companies to do the right thing when they have an incentive to do the opposite. For instance, do you count people "watching" this property through suggestions while they are browsing another one? Do you count people who clicked it but went back after checking the address? How long before you do not consider a person "watching" anymore? Each of these decisions have different answers if the goal is to raise revenues or to provide accurate information to consumers.
- accountyaccount 9y agoFair. Personally I'll occasionally look at the source to see if there's any obvious trickery going on. It would be interesting to do a study to see what people consciously think about that type of thing.
- ryanckulp 9y agomy company would happily fund a study like this. we rely on these strategies "working" for our customers, in order to exist. i'll wager that when consumers know a "widget" or live notification is provided by an external source, they trust it more than when the build is internal. ping me (ryan@usefomo.com) if you want to get involved!