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After "a year and a half of study, discussion, and hard work" BU unveils new logo
- aston 19y agoLooks like an improvement. I wonder how much money they paid for what are essentially tiny tweaks?
- danielha 19y agoThis article is one of the most hilarious things I've read today. Yes, tiny tweaks it is. They removed a line.
- patrocles 19y agoThey paid for hand-holding and a patina of authority. All in the name of centralizing control.... They could have created a Darwin cull facility for the evolutionary developments they observed. That would have provided a path for growth. They could have identified the users that wanted things to not change (alumni with open wallets for halcyon images), and mass-customized the logo presentation. Recording and using preferences? Acknowledging and using diversity? Un-Possible!!! Maybe they should update the school slogan while they're at: "BU. Where you can make your voice heard.º" º offer only valid for strategy-level administration officers.
- acrylicist 19y agoDidn't see any mention of the "Law of Optical Volumes" http://blog.wired.com/underwire/2007/04/the_math_behind.html http://blog.wired.com/underwire/2007/04/the_math_behind.html
- TrevorJ 19y agoSigh. I am a graphic artist by trade and I'd feel a bit bad if I got payed to do that logo.