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I interpreted this as them creating/improving on-site search. Not related to adwords or display optimization.
by robbiemitchell 9y ago
I interpreted this as them creating/improving on-site search. Not related to adwords or display optimization.
- ronack 9y agoSure, but what were the improvements to on-site search? More relevant results? Tweaking the display? I know from experience that improving search result relevance in e-commerce has a (sometimes drastic) improvement in conversion.