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This is interesting but I definitely question some of the results, for instance reporting a negative impact for changing search results. Many businesses have b
by ronack 9y ago
This is interesting but I definitely question some of the results, for instance reporting a negative impact for changing search results. Many businesses have been built on improving conversion through search result optimization.
- robbiemitchell 9y agoI interpreted this as them creating/improving on-site search. Not related to adwords or display optimization.
- ronack 9y agoSure, but what were the improvements to on-site search? More relevant results? Tweaking the display? I know from experience that improving search result relevance in e-commerce has a (sometimes drastic) improvement in conversion.