I just had an epiphany. Here's what I'm going to do when I need to make a critical decision about how to operate my business. First, I'll spend days doing mar

I just had an epiphany. Here's what I'm going to do when I need to make a critical decision about how to operate my business. First, I'll spend days doing market research to develop a keen sense of what would be the right and fair thing to do to make my customers happy. Then I'll throw that out and do whatever I think Apple would do.