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I'm surprised free shipping has a negative impact on revenue. Worst case I imagine would be that revenue would increase but with less or negative profit. Likew
by 1k 9y ago
I'm surprised free shipping has a negative impact on revenue. Worst case I imagine would be that revenue would increase but with less or negative profit.
Likewise most GUI-related tweaks seem to have a negative effect (mobile friendliness, search, navigation). Assuming it gives a better mobile experience, why would anyone spend less - unless the goal is to get them off mobile and onto the desktop.
- Theodores 9y agoI think that the GUI-related tweaks must be on sites that are done properly and well established. For these guys the customers know what to expect so a change in design will be received negatively by people that are used to the old site. Although not in ecommerce, the redesign of the BBC site is like that, people want to cling on to the old site and instinctively don't like the new. In time they adjust or get a touchscreen computer and 'get' the changes and what the redesign is about. Most people are working on sites other than the top ones. With these websites where customers are not regulars, change to the GUI is received differently. Sensible updates to the UX will convert.