Agreed, it's interesting that competitive differentiation can succeed based on having the lowest UX friction. Google knows how to optimize performance, but desi

Agreed, it's interesting that competitive differentiation can succeed based on having the lowest UX friction. Google knows how to optimize performance, but design can trump performance in certain areas. Certainly, Amazon knows how to make a performant site, but it's their adherence to customer experience that gives Twitch the edge here. My money is on Twitch.