No, content isn't that important. When a web site thoroughly trashes its reading experience after I move just a few sentences, I immediately convince myself th

No, content isn't that important. When a web site thoroughly trashes its reading experience after I move just a few sentences, I immediately convince myself that "I didn't really care that much about this anyway" and leave. It's the only way to maintain sanity anymore because actually continuing to scroll through some of these sites is ridiculous.