As a consumer, one of my fears with Amazon is that the price of Prime is going to skyrocket. Prime is $99USD/year which works out to $8.25/month for all of the

As a consumer, one of my fears with Amazon is that the price of Prime is going to skyrocket. Prime is $99USD/year which works out to $8.25/month for all of the bundled services. This included but is not limited to video streaming, music streaming, photo storage, and free 2 day shipping on all eligible items. No single service of any other comparable medium (Spotify, Netflix, Hulu, Play Music) offers the same service that prime offers at the same price. Amazon tries to incentivize customers to use 5 day ground shipping by offering credit to Pantry to tries to push its credit card as a means of payment. Perhaps all their other services can continually subsidize Prime (as well as internal logistics management), but it feels like price hammer could fall at any time.