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An Angel Investor’s Take On WordPress 3.0
- kls 16y agoYou wouldn’t spend your entire marketing budget on a Yellow Pages ad, so why would you do it on a website? Now, I understand that it would be foolish to spend your entire marketing budget on either, but I think the comparison is a little weak given the scale of each and the size of the target market of each. A web presence requires significantly more work than some static print creative as well it disseminates far more information as well as provides a platform in which that communication can be two ways. So while, I agree you should not blow your marketing budget on a web presence, one should consider their web platform as instrumental to their success and dedicate adequate resources to providing a good platform. Individual who think they are going to get a good site for the price of a print ad, general do themselves a disservice and spend more money in the long run working around problems and having a professional agency clean it up. Now in saying that, I think Wordpress and Drupal are great pieces of technology for small companies looking to provide a web presence without breaking the bank. As the article stated, not too long ago you where looking at a $20-$100k budget to just get a good web presence of the ground. With the newer technologies those numbers have been significantly reduces and one can have a nice small web presence developed for $1-10k depending on features.