4 ms·

Name recognition is worth its weight in gold. This is why online marketers are always going on and on about personal branding.

• samfisher83 9y ago
  He did write LLVM. That is more than just marketing.
  • lj3 9y ago
    If nobody recognized his name then it wouldn't matter because nobody would know what he had done. Just ask the guy who wrote homebrew (Max Howell. I had to look up his name).
    • virgilp 9y ago
      All he needs to do is put "I wrote homebrew" in his resume; and it'll matter. (It is a wee more difficult to write LLVM than homebrew, though - so it might not have exactly the same impact. But I'm guessing that e.g. Apple would still hire him, if he wants to)
      • lj3 9y ago
        > All he needs to do is put "I wrote homebrew" in his resume; and it'll matter. He did put it on his resume and it didn't matter one bit. Lattner got offers from Google without having to do the interviews. Max was subjected to the interviews and rejected. The lack of marketing and the fact nobody knows his name is a huge factor.