It's just fun. It's not more complicated than that. There's the trope of the younger sibling watching the older one play games, and it turns out that a lot of

It's just fun. It's not more complicated than that. There's the trope of the younger sibling watching the older one play games, and it turns out that a lot of people enjoy that. You can watch for loads of different reasons: * High-quality gameplay. Some of the most talented people in e-sports regularly stream, and most of the popular streamers are quite good generally. * Introduction to games and critique. I definitely use Twitch to decide which games I'll buy and play. * Streamer personalities. A lot of the streamers are very very good at what they do. They are funny and entertaining, can tell stories, and generally cultivate a community around their stream. They play off the drama of what they play (a big part of why battle royale games are so popular). It's weird how much watching a stream can feel like hanging out with friends. It's one of those things where you might not understand unless you give it a try, and certainly not everyone will love it, but it's so damn compelling. I predict really big things for Twitch.