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Wait, 320 Million viewers? That has to be a historical aggregate of sorts. What kind of source for that claim exists? Oh, let's check the link! Hmm, okay, it g

Wait, 320 Million viewers? That has to be a historical aggregate of sorts. What kind of source for that claim exists? Oh, let's check the link! Hmm, okay, it goes to an article that cites another source. The BBC? Reputable source, so here's the deal: >Esports generated $493m (£400m) in revenue in 2016, with a global audience of about 320 million people. So yeah, that's an aggregate of all of 2016. Let's compare it to the highest watched Super Bowl on record - Broncos vs. Seahawks: 111 million US viewers. In ONE DAY. Yes I understand that I'm skewing pretty hard, but even the worst Super Bowl viewing in modern times pulled 39 million or so. My point is that yeah, eSports looks like it has some numbers, but I work in a high rise building full of financially successful people that are desired marketing targets and I have little doubt barely 0.01% of them watch eSports. Or, if I want to be a real jackass about it, I could just call eSports the equivalent of K-Pop. The numbers are there to show it's popular, sure. It's just not the target market for millions of dollars of advertising budget for US eyes.

fnovd 9y ago
Twitch : EPSN :: Gamers : Jocks It's a new(ish) platform whose demographic (people who enjoy video games) is growing larger every year. Today's 40 and 50 year olds don't play nearly as many games as the next decade's will. Whether or not they can wrangle that into marketing $$$ is another story.
djloche 9y ago
To put "eSports" into perspective, let's take League's 2016 World Championship in the context of the other world championships. 2016 Basketball Worlds Final Game: 31M viewers 2016 Baseball Worlds Final Game: 40M viewers 2016 League of Legends Worlds Final: 43M viewers So, okay. eSports isn't quite at the American Football level. But, it right in line with the other top broadcast sports
lovehashbrowns 9y ago
The demographic that Twitch is after isn't just a niche curiosity. That is the same demographic that spent an estimated 1.6 billion dollars in 2016 on League of Legends, one of the many successful games that are featured on Twitch. Another estimated 18 million dollars a month in Dota 2. One of the most successful streamers on Twitch reportedly pulls in 2 million dollars a year. It's not on the level of the NFL's 13+ billion dollars a year, but it's certainly nothing to laugh at. Keep in mind that Amazon purchased Twitch for almost 1 billion dollars.
matt_s 9y ago
Desired marketing targets is exactly what Twitch and eSports target. 18-54 year old males. Your high rise might have a few thousand people in it, there are bound to be many that play video games and maybe watch streamers. There is a stigma in some circles that video games are for kids and adults maybe won't admit in a work environment that they play/watch because it may sound unprofessional?

fnovd 9y ago

Twitch : EPSN :: Gamers : Jocks It's a new(ish) platform whose demographic (people who enjoy video games) is growing larger every year. Today's 40 and 50 year olds don't play nearly as many games as the next decade's will. Whether or not they can wrangle that into marketing $$$ is another story.

djloche 9y ago

To put "eSports" into perspective, let's take League's 2016 World Championship in the context of the other world championships. 2016 Basketball Worlds Final Game: 31M viewers 2016 Baseball Worlds Final Game: 40M viewers 2016 League of Legends Worlds Final: 43M viewers So, okay. eSports isn't quite at the American Football level. But, it right in line with the other top broadcast sports

lovehashbrowns 9y ago

The demographic that Twitch is after isn't just a niche curiosity. That is the same demographic that spent an estimated 1.6 billion dollars in 2016 on League of Legends, one of the many successful games that are featured on Twitch. Another estimated 18 million dollars a month in Dota 2. One of the most successful streamers on Twitch reportedly pulls in 2 million dollars a year. It's not on the level of the NFL's 13+ billion dollars a year, but it's certainly nothing to laugh at. Keep in mind that Amazon purchased Twitch for almost 1 billion dollars.

matt_s 9y ago

Desired marketing targets is exactly what Twitch and eSports target. 18-54 year old males. Your high rise might have a few thousand people in it, there are bound to be many that play video games and maybe watch streamers. There is a stigma in some circles that video games are for kids and adults maybe won't admit in a work environment that they play/watch because it may sound unprofessional?