Again, I get where you're coming from. "But what's the point?" is usually an argument that can be made for any new technology if you don't believe in the featur

Again, I get where you're coming from. "But what's the point?" is usually an argument that can be made for any new technology if you don't believe in the features that make it exciting and new. That doesn't mean people can't or shouldn't explore in a yet-another-noSQL DB, a new MVC framework, a new low-level language, etc. This hypothetical store doesn't have to use blockchain technology, but it could and reap the benefits or potential harms of doing things the new way.