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They announced a "Jobs API" for Google Cloud but it was closed, and as far as I can tell was the non-threatening trojan horse to get the big job sites integrate
by AJ007 9y ago
They announced a "Jobs API" for Google Cloud but it was closed, and as far as I can tell was the non-threatening trojan horse to get the big job sites integrated. ( https://cloud.google.com/jobs-api/ https://cloud.google.com/jobs-api/ ) As you can see, Google is already including job postings directly from companies - which is in contrast to what they claimed they were going to do with the Cloud Jobs API. ( https://www.youtube.com/watch?v=Fr_8oNKtB98 https://www.youtube.com/watch?v=Fr_8oNKtB98 )
This move, like so many other things Google does now, just pushes the organic results further down and off page 1.
In the short to mid term, the other job sites - Indeed, Monster, Ziprecruiter, could act as a funnel for populating the longer tail of job postings. In aggregate, it is very, very hard to get postings from all of these small businesses that lack a robust ATS. That is why companies like Ziprecruiter have to run their ads (to acquire employers) all over the place.
In the long term, it will be easy for Google to cut out the other job sites. If you follow where job sites get their traffic, with the exception of Linkedin, it is basically all ultimately from Google. I'm somewhat surprised it took Google this long. Perhaps in part it was reactionary to Facebook. ( https://www.facebook.com/business/news/take-the-work-out-of-hiring https://www.facebook.com/business/news/take-the-work-out-of-... )
If Google takes that path, then it has to start charging companies for job postings. Already today companies like Uber have to hand over millions of dollars to Google to acquire their workforce. I imagine this would only strengthen Google's hand.