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What are your "return segments" or whatever you call them? I work in a store that has, on average, 200-250 returns a day (1/10 sales/traffic). It's a very pop
by losteverything 9y ago
What are your "return segments" or whatever you call them?
I work in a store that has, on average, 200-250 returns a day (1/10 sales/traffic). It's a very popular store.
I would segment this way (without any data, just envelope) in no particular order:
Buy A Lot & Return Some or All
Occasional Honest Jane
Mad As Hell With Wild Expectations
Scammers (part 1); Return counter is a bank
Scammers (part 2): Free lease of equipment
Scammers (part 3): Online Returns
Scammers (part 4): Garage Sale Pickups
Scammers (part 5): Anything Electronic or Gift Card-esque
Scammers (part 6): Stolen Goods
Scammers (part 7): "Last 15 minute Jack"
Shoplifter
I clearly see that we affect customer behavior if we turn the screws on our policy.