I think it would be a difficult task to organize reserved units by time, as the author is implying. What would Apple do? Give you a specific time block of when

I think it would be a difficult task to organize reserved units by time, as the author is implying. What would Apple do? Give you a specific time block of when to be there? Would it be ok to be late by 1 minute due to traffic? Would 20 people be in a particular time block, giving a little buffer. What happens with everyone is a minute late? It takes time to activate these things too, so what about delays in previous customer's transactions that push your appointments back? Ever been to your doctor after six peep ahead of you were late or their appointments ran long? It's just not sustainable to schedule hundreds of thousands of people into time slots in a given day. Perhaps they could schedule you into thirds of the day, but then people will bitch and moan about that. They could schedule people for specific days, but then you know people will complain about that. The reality is, most people who want it on launch day, want it on launch day, and as early as possible. They want to wait in a fair FIFO queue, however long it takes to get through it. This is evidenced by multiple years of multiple products delivered by Apple. A few people will complain about everything. If the guy wants one so bad, he can buy one on eBay, or better coordinate his travel arrangements ahead of time, right? In all sincerity and open-mindedness, how is this Apple's problem when the world wants to buy their product all at once (even if they do emit mind control to cause it)?