I think there's power in telling people that the expected way of using this service is that they'll return some of the items that they order via the service. A

I think there's power in telling people that the expected way of using this service is that they'll return some of the items that they order via the service. A lot of people see a stigma about returning clothes (i.e. "I didn't like it" not being a valid reason) and therefore won't go the route of having to initiate a return for something they've ordered online. This bypasses a lot of that, in the same way that something like Trunk Club or Warby Parker does.