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Why doesn't Amazon leverage Zappos (an Amazon subsidary)? Their service and return policy (1 year) are amazing. It seems odd to compete with Zappos when it alr
by MikeKusold 9y ago
Why doesn't Amazon leverage Zappos (an Amazon subsidary)? Their service and return policy (1 year) are amazing.
It seems odd to compete with Zappos when it already has a loyal user base.
- thinkling 9y agoI think it's safe to assume that Amazon has a reason to not "leverage" Zappos, e.g. maybe Zappos margins are much lower or there's substantial upside to having people shop on the main Amazon site and throw some electronics in their cart while they're at it.