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I am surprised that nobody sees here a recipe for downfall : Apple is a very incompetent company when it comes to product massification. This is the most anti-H
by diego_moita 16y ago
I am surprised that nobody sees here a recipe for downfall : Apple is a very incompetent company when it comes to product massification. This is the most anti-Henry Ford strategy possible: overpriced premium products for a cult-like base of customers. They sell gadgets like Louis-Vuitton sells handbags and Prada sells shoes. And that's exactly the strategy they followed with the Mac and got them cornered in a niche. I wonder how long will it take until Dell, Asus or EeePc eats their lunch with a cheap Android.
- jordanroher 16y agoExactly as long as it took Dell and Asus to sell a cheap MP3 player and eat the iPod's lunch. Uh, when did that happen?
- madh 16y agoYou forgot about coupling their premium products to some best-in-class services: the iTunes Music Store and App Store.
- tomjen3 16y agoSorry but those are not best in class. iTunes doesn't play nicely with windows and there is no way to use my Ipod as an usb device, something that every single mp3 player I have even brought did. Face it, Apple makes shiny things but they are crap.
- jokermatt999 16y agoThat's not Apple's strategy though. They'd rather be a luxury product with higher profit margins than sell tons and tons of devices. These queues enhance the image of being "out of reach" for some people, and increase the exclusive appeal. I don't like their strategy, but it clearly is working.