Crossing the Chasm for all these new food business will be difficult. If you scale up, are you're quality and customer service could drop, or you'll be just an

Crossing the Chasm for all these new food business will be difficult. If you scale up, are you're quality and customer service could drop, or you'll be just another mass-produced food entity. I think they all need to look into In-n-Out or starbucks to get ideas how to maintain brand and control and scale. The issue is, how will consumers decide which brand to try as the choices and options grows and how will they maintain customer loyalty. Ultimately, I believe any food business will become a restaurant business. Low margin high-volume to survive, or high margin, low volume, high quality.