The likelihood that your project will grow beyond what you want is very low. After all, you can always close it to new customers. Our app (http://letsfreckle.c

The likelihood that your project will grow beyond what you want is very low. After all, you can always close it to new customers. Our app (http://letsfreckle.com http://letsfreckle.com) was growing only slightly per month, until we really started promoting it. Now it's growing how we like. But we could have coasted along at $5k/mo forever. There are lots and lots of small web apps making a nice tidy living for their owners, but yes, they don't get talked about because it's not sexy enough for the tabloid nature of "startup" news coverage. Only the extreme win, extreme fail, and extreme weird (bingo cards, teaching your parrot to talk) get major traction over time.