What would somebody from NBC be looking to get out of Snapchat? I admit fully that I'm too old for Snapchat-- I don't want my stuff to disappear, I don't do an

What would somebody from NBC be looking to get out of Snapchat? I admit fully that I'm too old for Snapchat-- I don't want my stuff to disappear, I don't do anything embarrassing and I forget enough crap already. Is it just eyeballs? Why does Snapchat want to host a TV show? Is it going to disappear? I grew up with the whole "must see TV" thing, where if you weren't in front of the TV when Seinfeld came on, then you weren't gonna see it. It fucking sucked, to be blunt. Who would want to go back to that? And if Snapchat is just putting tv shows into the app because disappearing snap whatevers aren't enough to drive whatever number they need to drive, what competitive advantage are they going to use to go after the many, many, many content players already in the mix? The whole thing just leaves me scratching my head.