3 ms·
$100 million for two dozen bets (plus management fees) to catch 300MM MAU that yields $100k ad slot inventories. 2000 placement a year to break even. 4000 to do
by alaskamiller 9y ago
$100 million for two dozen bets (plus management fees) to catch 300MM MAU that yields $100k ad slot inventories. 2000 placement a year to break even. 4000 to double ROI.
TWC has skin in the game to explore a new channel. Snap has skin the game to make sure their top notch sales team can close those deals. And a couple hundred kiddie social influencers are gonna get stupid money to play with instead of being on Youtube or Instagram.
Being old is thinking it's just another form of the horse tracks.
- joshjkim 9y ago"TWC has skin in the game to explore a new channel." <-- IMO, piece that holds it all together. all media cos have a huge interest in finding and maintaining channels-that-are-not-Facebook - newspapers/magazines/print already nearly live/die by FB's feed (mostly the latter...and the living are now trying to figure out ways to diversify, i truly wish them luck!), and TWC needs to figure out a way to avoid that same dependence as video continues to move more and more online. snapchat is not facebook, and that is worth TWC trying to make work!
- fred_is_fred 9y agoTime Warner is not TWC. TWC no longer exists.