5 ms·

Potential follow-up article: Snapchat stock continues to plunge as teens, annoyed by Time Warner ads, leave in droves.

satsuma 9y ago
It's entirely possible. Teens stop enjoying things their parents are on.
Raphmedia 9y ago
Very possible. Now when you view one your friend's story it ends with an ads. I don't want to view a publicity for some products right after I see a video of my friends. It was all fine when they added optional publicity feeds/story you could click on. Since it's forced, I can't see it lasting.
- chipperyman573 9y ago
  In snaps defence, they make it very clear that it's sponsored and you can skip it (immediately) the same way you skip any other story (sponsored or otherwise). It's really not a huge deal in my opinion.
  - CodeWriter23 9y ago
    And just like YouTube, that will evolve into "Skip ad in 3 seconds", then ratchet it up 3-5 seconds at a time until it's 30.
  - Raphmedia 9y ago
    Is it? Half the time I'm watching a friend showing me a quiet video of his pet and then at max volume "HI HAVE YOU HEARD ABOUT THIS PRODUCT?!" Teens have grown up watching adblocked Youtube and adsless Netflix. Their tolerance for annoying ads is much lower than people who got used to cable TV.
- SimbaOnSteroids 9y ago
  On the other hand Phillip DeFranco mentioned about a month ago that he had recieved an offer from a "big media company" to produce content for them. It seems very plausible that Time Warner was this big media company. It then follows that if DeFranco is the type of content creator they are looking to to bring on then this new initiative with Snap Inc and Time Warner could prove very successful in bringing in young people to their platform.
Stanleyc23 9y ago
weird idea, don't know how it'd work - what if the original TV content they made is itself rolled into the Ad model. this way the shows would lie in-between your friends content like an Ad placement (in addition to its own dedicated area in the app). existing snap ads already require high production value to grab users attention so in a sense the ads are already a very small show in some sense.

It's entirely possible. Teens stop enjoying things their parents are on.

Very possible. Now when you view one your friend's story it ends with an ads. I don't want to view a publicity for some products right after I see a video of my friends. It was all fine when they added optional publicity feeds/story you could click on. Since it's forced, I can't see it lasting.

chipperyman573 9y ago
In snaps defence, they make it very clear that it's sponsored and you can skip it (immediately) the same way you skip any other story (sponsored or otherwise). It's really not a huge deal in my opinion.
- CodeWriter23 9y ago
  And just like YouTube, that will evolve into "Skip ad in 3 seconds", then ratchet it up 3-5 seconds at a time until it's 30.
- Raphmedia 9y ago
  Is it? Half the time I'm watching a friend showing me a quiet video of his pet and then at max volume "HI HAVE YOU HEARD ABOUT THIS PRODUCT?!" Teens have grown up watching adblocked Youtube and adsless Netflix. Their tolerance for annoying ads is much lower than people who got used to cable TV.
SimbaOnSteroids 9y ago
On the other hand Phillip DeFranco mentioned about a month ago that he had recieved an offer from a "big media company" to produce content for them. It seems very plausible that Time Warner was this big media company. It then follows that if DeFranco is the type of content creator they are looking to to bring on then this new initiative with Snap Inc and Time Warner could prove very successful in bringing in young people to their platform.

Stanleyc23 9y ago

weird idea, don't know how it'd work - what if the original TV content they made is itself rolled into the Ad model. this way the shows would lie in-between your friends content like an Ad placement (in addition to its own dedicated area in the app). existing snap ads already require high production value to grab users attention so in a sense the ads are already a very small show in some sense.